MMTVDuring Marketing And Promotion

RESOURCE LIST

 
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Resource List

HERE'S A LIST OF AVAILABLE MATERIALS RELATED TO Market Makeovers During: MARKETING AND PROMOTION.

  • We've provided links to urls whenever possible, so you can check them out directly.

  • For instant gratification, you can download PDFs from READ MORE (at right). Summaries + number of pages included below.

  • You can also access this information, along with all other related materials for the During section, in Resources.

 

REFERENCE MATERIALS


BUILDING DEMAND

Creating Healthy Stores in the District of Columbia, October 2008

D. C. Hunger Solutions: HEALTHY CORNER STORE PROGRAM

  • Store_BUILDING_DEMAND-DC.pdf (6 pages)

 

SOCIAL MARKETING

THE COMMUNITY TOOL BOX

A Service of the Work Group for Community Health and Development at the University of Kansas. The Community Tool Box (CTB) is the world's largest resource for free information on essential skills for building healthy communities. It offers more than 7,000 pages of practical guidance in creating change and improvement, and is growing as a global resource for this work.

CONDUCTING A SOCIAL MARKETING CAMPAIGN:

  • Social_Marketing_DEFINED-CTB.pdf  (7 pages)
  • Social_Marketing_Defined_Checklist-CTB.pdf  (1 page)
  • Social_Marketing-CTB.pdf  (9 pages)
  • Social_Marketing_Outline-CTB.pdf  (5 pages)
  • Social_Marketing_Checklist-CTB.pdf  (1 page)
  • Social_Marketing_LISTEN-CTB.pdf  (12 pages)
  • Social_Marketing_LISTEN_Checklist-CTB.pdf  (2 pages)
  • Social_Marketing_SEGMENT_POP-CTB.pdf  (12 pages)
  • Social_Marketing_SEGMENT_POP_Checklist-CTB.pdf  (1 page)

 

 

SAMPLE DOCUMENTS + TEMPLATES

 

HEALTHY PROMO SIGNEAGE

Healthy Corner Stores for Healthy New Orleans Neighborhoods, prepared by Sarah Custer, Fellow, Congressional Hunger Center

  • Sample_HEALTHY_SIGNEAGE-NOLA.pdf   (6 pages)

 

BALTIMORE HEALTHY CORNER STORES

Led by a research team from the Johns Hopkins Bloomberg School of Public Health working in partnership with the Baltimore City Health Department + interested community organizations.

HEALTHY FOOD PROMOTION TIPS FOR STOREOWNERS

  • Sample_BHS_healthy_food_promo_tips_for_storeowners_ENG.pdf   (ENGLISH - 1 page)
  • Sample_BHS_healthy_food_promo_tips_for_storeowners_KOR.pdf   (KOREAN - 1 page)

CULTURAL GUIDELINES FOR KOREAN STOREOWNERS

  • Sample_BHS_Korean_cultural_guidelines_ENG.pdf   (ENGLISH - 1 page)
  • Sample_BHS_Korean_cultural_guidelines_KOR.pdf   (KOREAN - 1 page)